Ambassador Guidelines

for Social Media

Thank you for being a VOICES Ambassador!

As a pillar in your community, your influence makes an impact! Part of that is sharing ​your story on social media.

  • Use this deck as a guide on how you can create compelling social media content ​about VOICES.
  • We’re still recruiting and we need your help! The content should represent or ​connect with the study population.
  • Showcase your passion for health equity, representation of Black women in ​research, cancer research and the American Cancer Society mission!


A few basic guidelines:

  • Do not make promises on what the study will accomplish.
  • Make sure to maintain the sentiment and messaging detailed in this deck, ​following the study and messaging guidelines.
  • Do not create content that is different than what is detailed in this document so ​we do not compromise the study.
  • The videos you create should be authentically you -- the way you normally dress & ​your everyday voice/tone


Social Media Video Post Idea #1:

My Reason, My Voice

Social media copy to share:


Option 1: I’m proud to be an Ambassador for VOICES!

[Add your story of what being an ambassador means to ​you]. Enroll today! voices.cancer.org


Option 2: VOICES of Black Women is a pivotal long-term ​study led by ACS to better understand health conditions like ​cancer and enhance overall well-being among Black ​women. Enroll today! voices.cancer.org


Social media video content:

  • vertically shot/portrait-style ​on a phone!
  • talking about the importance ​of being an ACS ​ambassador in less than 60 ​seconds


To preserve the integrity of the study, social content – creative and copy – must not be altered in ​any way, shape or form except for personalized exceptions in the italicized portions.

This is an example

Social Media Video Post Idea #2:

My Cancer Connection

Social media copy to share:


Option 1: [2-3 sentences on your cancer connection ​story as a Black woman or man; or what empowers ​YOU to be proactive about your health]. Studies like ​VOICES are important to help researchers understand ​and improve the health of Black women. Enroll today! ​voices.cancer.org


Option 2: VOICES is more than a study; it's a collective ​commitment to help improve the future of Black ​Women’s health. Enroll today! voices.cancer.org


Social media video content:

  • vertically shot/portrait-style ​on a phone!
  • Tell your cancer connection ​story and your hope for the ​future OR why being ​empowered about your ​health is important in less ​than 60 seconds

To preserve the integrity of the study, social content – creative and copy – must not be altered in ​any way, shape or form except for personalized exceptions in the italicized portions.

This is an ​example, no ​audio

Social Media Static Post Idea #1:

Me, You and Health Equity

Social media copy to share:


[1-2 sentence rallying cry, e.g. ”we need ​you!” “I need you help!” “You can make a ​difference!”] [2-3 sentences on what health ​equity means to you and why it is important ​to you]. VOICES is more than a study; help ​improve the health of Black women. Enroll ​today! voices.cancer.org

Social media photo content:

  • photo of yourself, portrait or ​landscape, or a photo with ​people you love (with their ​permission)
  • static posts you can use ​(forthcoming)

To preserve the integrity of the study, social content – creative and copy – must not be altered in ​any way, shape or form except for personalized exceptions in the italicized portions.

This is an example

Social Media Static Post Idea #2:

Breast Cancer Disparity

Social media copy to share:


Black people have a higher cancer burden and ​face greater obstacles to cancer prevention, ​detection, treatment, and survival. In fact, Black ​women are 40% more likely to die of breast ​cancer than White women. I’m passionate ​about VOICES of Black Women and my role as ​an Ambassador because of my connection to ​breast cancer. [3-4 sentences on the cancer ​connection.] Let’s change the future of cancer ​as we know it. Enroll today! voices.cancer.org


Social media photo content:

  • photo of yourself with people ​you love (with their ​permission) or volunteering ​in your community for ACS
  • static posts you can use ​(forthcoming)

This is an example

To preserve the integrity of the study, social content – creative and copy – must not be altered in ​any way, shape or form except for personalized exceptions in the italicized portions.

Social Media Static Post Idea #3:

Cancer Disparity

Social media copy to share:


Black people have a higher cancer burden and face ​greater obstacles to cancer prevention, detection, ​treatment, and survival. In fact, Black people have the ​highest death rate and shortest survival of any ​racial/ethnic group for most cancers in the U.S. I’m ​passionate about VOICES of Black Women and my role ​as an Ambassador because of my connection to ​cancer. [3-4 sentences on the cancer connection.]​ Let’s change the future of cancer as we know it. Enroll ​today! voices.cancer.org


Social media photo content:

  • photo of yourself with people ​you love (with their ​permission) or volunteering ​in your community for ACS
  • static posts you can use ​(forthcoming)

To preserve the integrity of the study, social content – creative and copy – must not be altered in ​any way, shape or form except for personalized exceptions in the italicized portions.

This is an example