Survivorship Giving Campaign

Today, we celebrate more than 18 million cancer survivors in the US.

But our work isn’t done yet. On June 18 – join the movement.

You Can Help More People Survive Cancer

Who can help?

Anyone! No matter how cancer has impacted your life, we are asking you to share the importance of our mission through your personal social media channels. As an individual you are able to reach the people in your life in ways that an organization simply can’t. By lending us your voice, you can help us end cancer as we know it, for everyone.

How?

Keep reading – this toolkit provides step-by-step resources to help you record your story, post it to your social media channels, and share it with our team. You can expand on a personal story with our messaging, record the scripts as standalone content or download ready-to-post assets.

When?

Tuesday, June 18 - in celebration of the more than 18 million cancer survivors in the US.

Get Started Now

Step 1: Create Your Content

Option A: Record a video of yourself telling your personal story and add one of our provided messages to the beginning or end.
Option B: Record a video of yourself only reading one of the messages provided below.
Option C: Download ready to use assets to post.

Step 2: Post Your Video

Wait patiently for June 18 to arrive.
Post your content on your personal social media channels including Facebook, X (Twitter), Instagram, TikTok, and LinkedIn.
In your post:

Tag the American Cancer Society and add hashtags for #EveryCancerEveryLife and #CancerSurvivors
Include the link where users can donate - cancer.org/supportsurvivors

Step 3: Amplify Your Impact

Make sure your content has the maximum impact by sharing it directly with the American Cancer Society’s social media team. This step isn’t required, but we hope you’ll share your story with us so we can share it with an even larger audience.

Start Creating

Download Content

View Posting Guidelines

Share Your Content with Us

Step 1: Create Your Content

How you tell your story is up to you. That’s why we have provided two options for those who wish to create their own content.

Option A - Tell us a little bit about how cancer has impacted your life. Include:

What’s your name?
What’s your connection to cancer?
Why do you feel it’s important to support the American Cancer Society?
Use one of the messages below to ask your followers to donate. (Don’t forget to include the URL!)

Option B - If you prefer not to tell your personal story, simply record one of the messages provided below.

If you prefer, skip to our ready-to-use assets.

Download Content

Scripts

Today, there are more than 18 million cancer survivors living in the United States. While more people are surviving cancer than ever before, we still have work to do. Join me in celebrating cancer survivors; donate today at cancer.org/SupportSurvivors

Today, we have more than 18 million cancer survivors living in the United States. But cancer doesn’t affect everyone equally. Black women are more than 40% more likely to die from breast cancer than White women, despite similar incidence rates. Your donation can help us change that. Donate today at cancer.org/SupportSurvivors

Sample Content

Check out this example of how your video content might look.

Video Recording Tips

Thank you for creating a video for us! No professional videography skills are required – in-fact, people love natural, self-shot videos that shows a glimpse of your authentic self. Before you start filming, here are some tips for self-recorded videos.

Shoot vertically, portrait-style on a mobile device or tablet. This allows us to use it on multiple social channels which require different specs. If you are recording with a device other than a smartphone, the file will need to be at least 1200 pixels tall.

Rest the phone against a sturdy surface, using tape if necessary, so the phone does not slide during recording.

Make sure your face and body stays centered in the video during the recording, looking straight into the camera.

During recording, it helps to have your face on the top half of the frame, so we can have space for closed captioning and/or subtitles.

If you face the light source in the room – sunlight or a lamp – this can help soften the video and prevent any harsh shadows or angles on your face.

Make sure the check your background for any clutter or any proprietary/confidential information that could be distracting.

Ready-to-share Alternatives

To ensure that everyone has an opportunity to help us end cancer as we know it, for everyone, we’ve provided content you can share on your channels if recording your own content isn’t possible.

Ready to post? Check out our recommendations.

Download Content

Content Preview

This compilation video features five cancer survivors delivering their call for support during National Cancer Survivors Month.

This static graphic offers an alternative to the video creative provided and is sized appropriately for use in social media reels.

This static graphic variation is sized for use on any social media feed.

Post Your Video

Ready to post your content? Check out the suggested post copy below and make sure you’ve completed our posting checklist.

Before you post:

Make sure it’s Tuesday, June 18, 2024
Write your post text or copy our recommended post text below.
Tag the American Cancer Society. You can find us on all major social media platforms.
Add the hashtags #EveryCancerEveryLife and #CancerSurvivors

When should you post?

You can post your content at any time throughout the day but, posting early in the day may help make sure your post drives more donations.